Michelle CaldwellNov 9, 20213 minThe 1% AdvantageAs we scream into the end of another year (how did that happen?), a lot of you will be starting to reflect on what you've achieved this...
Michelle CaldwellOct 20, 20212 minStrengthen Remote RelationshipsBeing remote can have its benefits, but it can totally change the dynamics when it comes to connecting with your team. That's why it's...
Michelle CaldwellOct 14, 20212 minAre you Product or Customer Focused?I don't know about you, but if there is one good thing that has come out of this pandemic, it's the extra time it has given me to...
Michelle CaldwellAug 24, 20205 minWe're talking LOVE, and how to get customers to fall in love with your brandOne thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...
Michelle CaldwellAug 4, 20205 minThe Importance of Marketing and EngagementIt’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few...
Michelle CaldwellNov 12, 20152 minReally? What went wrong??XFactor UK was on TV last night. It was the elimination episode. You know, when the bottom two in the public vote have to sing off...
Michelle CaldwellNov 2, 20152 minYou ask, but do you listen?I had a really bad experience at the supermarket yesterday - you know, it's a busy time of day, lots of shoppers filling their trolleys...
Michelle CaldwellJul 27, 20154 minHost to make a lasting impressionWe all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of...
Michelle CaldwellMar 14, 20154 minNailing the Visitor ExperienceThose who have worked with me, and for me are probably sick of hearing me talk about nailing 'The Visitor Experience'. It's almost too...