Michelle Caldwell

This week’s roundup looks at the tourism funding debate, growing scrutiny of online distribution, strong consumer conversion through Australian travel events, and what changing advisor tools mean for tourism businesses trying to grow through trade.

New Zealand visitor arrivals are growing, new air connections are changing how travellers move around the country, and overseas research is showing stronger demand for value and flexibility. This week’s roundup looks at what those shifts could mean for tourism operators heading into 2027.

With strong foundations in place, the next step is helping the right people understand why they should choose your experience. We explore how clear, consistent brand and marketing can build confidence and turn interest into bookings.