Michelle Caldwell

Offering commission might get your tourism product in front of the travel trade, but it doesn’t automatically make it easy to sell. After a week of seven-minute appointments with Australian travel sellers, I’ve been thinking about what genuinely makes an experience trade-ready - and whether your product could pass the 30-second sellability test.

AI is changing how travellers discover and choose tourism experiences, often before they ever reach your website. So what does your business need to do to stay visible? I unpack what I learned from recent Tourism New Zealand and Tomahawk presentations, and the practical steps tourism operators can take to help AI find, understand, trust and ultimately recommend their business.

Collecting survey responses is easy. Collecting honest, meaningful feedback is much harder. In this follow-up to Are You Getting Honest Feedback?, I explore what makes people trust a survey, how to ask better questions, and why the way you respond to feedback is just as important as the questions you ask.