Michelle Caldwell

Visitor Trends, Trade News and Practical Takeaways

Many tourism businesses respond to slower bookings by doing more marketing, but lasting growth depends on the strength of the business underneath it. The Destinate Growth Pyramid shows how purpose, strong foundations, marketing, distribution and trusted relationships work together to create sustainable growth.

Offering commission might get your tourism product in front of the travel trade, but it doesn’t automatically make it easy to sell. After a week of seven-minute appointments with Australian travel sellers, I’ve been thinking about what genuinely makes an experience trade-ready - and whether your product could pass the 30-second sellability test.