Michelle Caldwell

TRENZ and TECNZ registrations are opening, Kiwi North is back in North America, and visitor numbers are growing. This week’s roundup looks at what tourism businesses should be thinking about before investing more time and money into trade activity.

AI is moving from suggesting holidays to actually booking them, while events are increasingly becoming the reason people travel in the first place. This week’s roundup looks at what these shifts mean for New Zealand tourism businesses, along with the overlooked value of visiting friends and relatives, the changing definition of premium incentive travel, and why operators need to give travellers a stronger reason to stop rather than simply pass through.

Facebook is limiting external links for some Pages, so how do you get people from your posts to your website? Here’s a practical guide to comment-to-message automation, plus a reminder to keep your profile links current and continue building content and customer relationships you own.