Empowering
Tourism Operators
to Thrive

Kia ora!

I’m Michelle, the Director of Destinate Tourism Marketing. Like many in this incredible industry, I 'fell' into tourism in my early 20s, not long after I moved to New Zealand from my home in Queensland, Australia. Now, with over 25 years of experience working in senior roles for some of Australasia’s biggest tourism players, I’m passionate about helping SME tourism businesses punch above their weight.
At Destinate, we do more than just represent your business—we become a part of your team, guiding you with the knowledge, strategy, and tools to thrive in a competitive market. 

What We Do: 

Destinate specialises in helping owner-operated tourism businesses without in-house sales and marketing resources. We offer:

• Representation Services: Building relationships with trade and media partners to grow your brand.

• Strategic Marketing and PR: From campaign planning to crisis comms, we help you tell your story in a way that resonates.

• Training and Capability Building: Empowering you and your team with skills and confidence to tackle the ever-changing tourism landscape.

• Brand Development: Ensuring your business has a strong identity that stands out.

• Media and Graphic Design Services: Creating cohesive visuals and messaging that leave a lasting impression.

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What Makes Us Different?

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1. We’re More Than Sales
   Most representation companies focus solely on relationships. While that’s a big part of what we do, our difference lies in our ability to combine those connections with strategic marketing expertise. We help you bridge the gap between sales and marketing, ensuring every connection works towards your broader goals.

2. Over 25 Years of Experience
   I’ve had the privilege of working with some of the biggest names in tourism and have attended TRENZ and other international trade events for nearly three decades. This experience, combined with my formal qualifications in marketing, ensures you’re getting the best of both worlds: industry knowledge and practical marketing know-how.

3. Your Own Full-Service Marketing Team
   At Destinate, we’ve partnered with an incredible network of freelancers who share our passion for results. Whether you need a half-day workshop or ongoing support with PR, media, or graphic design, we’ve got the team to deliver.

4. We Focus on Results and Capability Building
   We don’t just do the work for you; we upskill you and your team along the way. It’s all about creating sustainable success, so your business can continue to grow well into the future.

5. A Global Network
   With an extensive network across New Zealand, Australia, and key Western markets—including the UK and Europe—we can connect your business to the right people in the right places.

Let’s Chat

At Destinate, we’re passionate about helping tourism businesses succeed. Whether you’re looking to break into new markets, refine your brand, or build your team’s confidence, we’re here to help.
Drop us a line—we’d love to discuss how we can work together to elevate your business to new heights.

Check out our blog for more tips and information.