Introductory Session

Looking to develop your tourism business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.  We offer a FREE one-hour consultation to determine your goals and how we might be able to help.


Better Communications for Tourism Businesses

This can be run as a workshop for up to 4 people or on a one-on-one basis. 
We'll cover the basics of setting up a communications plan for your business where we cover off your stakeholder plan and methods of communication. This will incorporate media communications, social media, staff and internal communications and external stakeholders. 
This course is designed for businesses who want to amplify their message to a wide range of stakeholders in an effective way. 

This Workshop is registered with the Management Capability Development Voucher Fund. Find out more by visiting

SMART Marketing 101 for Tourism

This is a one-on-one training session which will walk you through the basics of creating a marketing plan for your tourism business. 
In this session, our independent marketing consultant will step you through Evaluating, Analysing, Strategising, Monitoring then Reporting your results. 
We'll look at if your marketing is addressing your customers' pain point, and what your competitors are doing more effectively. 
We'll turn data into insights, to help identify your customer persona, which will in turn lead to more streamlined messaging. 
We'll help you create SMART goals which will demonstrate how you're tracking.

This Workshop is registered with the Management Capability Development Voucher Fund. Find out more by visiting

How to work with Trade

We have over 20 years experience of working with the travel trade and distribution channels.  Michelle was on the Tourism Export Council of NZ board for 8 years and has an in-depth knowledge of how to make your product stand out in a crowded space. 

This is a 2 hour workshop that will cover pricing and commission structures, how to network with the trade and how to get your product noticed. 

Covid-19 Tourism Marketing Support

This is a complete support package to guide you through building a marketing strategy for your tourism business. 
Designed for businesses who have had a heavy reliance on the international market and now need help to determine what opportunities might present themselves and how to execute. 
This is one-on-one training provided over a month with up to 40hrs support (both remote and potentially on-site) to review your current marketing plan, and any data you have; review your product offering and pricing strategy; and develop an effective marketing and communications plan. 
You will have a detailed marketing plan that you can put to use in your business. Support can be offered to implement at a later date if required.

This business development service is registered with the COVID-19 Business Advisory Fund. Find out more by visiting Businesses may be eligible for support under the COVID-19 Business Advisory Fund for this service. Find out more by visiting

Make an enquiry
  • Spotify
  • Destinate NZ Facebook page
  • Instagram Social Icon
  • Wix Twitter page
  • LinkedIn
Proud Member of
TECNZ logo1 Colour.jpg

© 2020 by Destinate NZ.

Taupo, New Zealand