Tourism Sales & Marketing Upskilling for you and your team
For owner/operators, sometimes navigating the world of tourism sales and marketing can be daunting. We recognise this and have developed a range of workshops using our 25 years of practical knowledge and experience to help you grow your business.
Workshops can be run in-person, virtually or as mixed groups if you have a number of operators who want to come together to learn (this option is great for RTOs). Chat with us today about how we can help remove some of the overwhelm from your planning cycle.
INFORMATIVE, FUN, TRANSFORMATIONAL
Workshops that you want to attend!
Exploratory Session - No obligation, get to know each other chat to see how we can help.
Are you Export Ready? Working with Trade - 3hrs packed with information on how to get started working with trade, how to make the most of your relationships and some "secret sauce".
Designing the Ultimate Customer Experience Programme - Build a programme that leaves you with customers who couldn't imagine doing business with anyone but you!
How to Podcast 101 - Want to reach a larger audience and connect with them anywhere?
Better Comms for Tourism - Build a communications plan that extends your reach without breaking the budget.
Back to Basics Business Planning - Want to learn how to structure a one page business plan that helps your business grow?
SMART Marketing - Set goals and smash them!
Looking to develop your tourism business but not sure where to turn? Need help planning or executing your next project? Do you think you'd like to work with us? Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions. We offer a FREE 30 minute consultation to discuss your needs to help us build a proposal for you.
ARE YOU EXPORT READY?
Trade Ready Workshop
We have over 20 years experience of working with the travel trade and distribution channels. Michelle was on the Tourism Export Council of NZ board for 8 years and has an in-depth knowledge of how to make your product stand out in a crowded space.
This is a 3-hour workshop that will cover what the distribution channels look like, pricing and commission structures, how to network with the trade and how to get your product noticed. We also include some practical tips to really wow your potential trade customers and our exclusive worksheet questionnaire - "Are you Export Ready?"
TURN YOUR CUSTOMERS INTO RAVING FANS
Developing a Customer Experience Programme
Delivering great customer experiences results in stronger brand loyalty and can truly set your company apart from the competition. The challenge is in doing so consistently and seamlessly across your organization.
An effective customer experience program can help with just that.
Find out what you need to build a world-class customer experience program to start improving customer loyalty and value in your organisation.
In this 4-hour workshop, we'll cover off the Why, How to Achieve across the board engagement, How to Understand your current customers' experience, and How to Use Data and Insights to create your plan.
BETTER COMMS FOR TOURISM
This can be run as a workshop for up to 4 people or on a one-on-one basis.
We'll cover the basics of setting up a communications plan for your business where we cover off your stakeholder plan and methods of communication. This will incorporate media communications, social media, staff and internal communications and external stakeholders.
This course is designed for businesses who want to amplify their message to a wide range of stakeholders in an effective way.
HOW TO PODCAST 101
Are you thinking about starting a podcast but don't know where to start? Well, that was me just 18mths ago and now my weekly podcast consistently sits in the top 20 on the NZ Marketing charts.
It's a great way to touch base with your customers, keep them up to date and inspire them without the 'hard sell'.
In this course, we'll take you through everything you need to know from target markets, choosing your 'niche', building your content, choosing your 'tech', promoting your podcast and options to monetise. You'll receive a workbook that covers all the questions you need to consider before starting and access to our Facebook group to ask questions at any time.
BACK TO BASICS BUSINESS PLANNING
If you need some inspiration to write your business plan, smash your marketing objectives or just need to prioritise your workflow, you've come to the right place.
Throughout many years of working with some of NZ Tourism's largest businesses, we have honed our strategic skills to help you focus and achieve success.
We run workshops on how to structure a business plan on a page, stepping you through the process over a full day workshop. You'll come away armed with the knowledge and confidence to build a plan that will take your business to the next level.
We have also facilitated strategy days for tourism clients. So if you're looking for a facilitator who can steer your executive team and keep them focused on the task at hand, chat to us now.
SMART MARKETING 101 FOR TOURISM
This is a one-on-one training session which will walk you through the basics of creating a marketing plan for your tourism business.
In this session, our independent marketing consultant will step you through Evaluating, Analysing, Strategising, Monitoring then Reporting your results.
We'll look at if your marketing is addressing your customers' pain point, and what your competitors are doing more effectively.
We'll turn data into insights, to help identify your customer persona, which will in turn lead to more streamlined messaging.
We'll help you create SMART goals which will demonstrate how you're tracking.