Introductory Session

Looking to develop your tourism business but not sure where to turn? Need help planning or executing your next project? Do you think you'd like to work with us? Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.  We offer a FREE 30 minute consultation to discuss your needs to help us build a proposal for you.


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How to work with Trade

We have over 20 years experience of working with the travel trade and distribution channels.  Michelle was on the Tourism Export Council of NZ board for 8 years and has an in-depth knowledge of how to make your product stand out in a crowded space. 

This is a 2 hour workshop that will cover pricing and commission structures, how to network with the trade and how to get your product noticed. 


Better Communications for Tourism Businesses

This can be run as a workshop for up to 4 people or on a one-on-one basis. 
We'll cover the basics of setting up a communications plan for your business where we cover off your stakeholder plan and methods of communication. This will incorporate media communications, social media, staff and internal communications and external stakeholders. 
This course is designed for businesses who want to amplify their message to a wide range of stakeholders in an effective way. 

This Workshop is registered with the Management Capability Development Voucher Fund. Find out more by visiting


SMART Marketing 101 for Tourism

This is a one-on-one training session which will walk you through the basics of creating a marketing plan for your tourism business. 
In this session, our independent marketing consultant will step you through Evaluating, Analysing, Strategising, Monitoring then Reporting your results. 
We'll look at if your marketing is addressing your customers' pain point, and what your competitors are doing more effectively. 
We'll turn data into insights, to help identify your customer persona, which will in turn lead to more streamlined messaging. 
We'll help you create SMART goals which will demonstrate how you're tracking.

This Workshop is registered with the Management Capability Development Voucher Fund. Find out more by visiting


Curating an Online Experience

Online Experiences are the next big thing!  With borders closed, people and companies are looking for ways to have great interactive experiences from the comfort of their sofa. 

Airbnb have reported that this is their fastest growing product and hosts have earned over $2million since launching. 

We have partnered with one of NZ's best online experience hosts, Dr Arthur Chin to bring you a 3.5hr workshop outlining how you can do this in your business. 

Run in small groups throughout the country, this is an ideal way for you to introduce a new sales channel, talk with a global audience, build a new revenue stream and complement your existing strategies.

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How to Podcast 101

Are you thinking about starting a podcast but don't know where to start?  Well, that was me just 18mths ago and now my weekly podcast consistently sits in the top 20 on the NZ Marketing charts. 

It's a great way to touch base with your customers, keep them up to date and inspire them without the 'hard sell'. 

In this course, we'll take you through everything you need to know from target markets, choosing your 'niche', building your content, choosing your 'tech', promoting your podcast and options to monetise.  You'll receive a workbook that covers all the questions you need to consider before starting and access to our Facebook group to ask questions at any time.  

Book in now. 

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Covid-19 Tourism Marketing Support

This is a complete support package to guide you through building a marketing strategy for your tourism business. 
Designed for businesses who have had a heavy reliance on the international market and now need help to determine what opportunities might present themselves and how to execute. 
This is one-on-one training provided over a month with up to 40hrs support (both remote and potentially on-site) to review your current marketing plan, and any data you have; review your product offering and pricing strategy; and develop an effective marketing and communications plan. 
You will have a detailed marketing plan that you can put to use in your business. Support can be offered to implement at a later date if required.

This business development service is registered with the COVID-19 Business Advisory Fund. Find out more by visiting Businesses may be eligible for support under the COVID-19 Business Advisory Fund for this service. Find out more by visiting

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