Brand

Michelle Caldwell

We're talking LOVE, and how to get customers to fall in love with your brand

One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...

Michelle Caldwell

The Stages of Grief - Tourism & Covid-19

There is no doubt that Covid-19 threw us all a huge curve ball.

Michelle Caldwell

You ask, but do you listen?

I had a really bad experience at the supermarket yesterday - you know, it's a busy time of day, lots of shoppers filling their trolleys...

Michelle Caldwell

Nailing the Visitor Experience

Those who have worked with me, and for me are probably sick of hearing me talk about nailing 'The Visitor Experience'. It's almost too...

Michelle Caldwell

The evolution of Destinate NZ

For a while now, I have been contemplating a brave new world. A world that was created entirely by me. A world and a life that really...