Brand

Michelle Caldwell

Jul 83 min

The Power of Storytelling: Crafting a Compelling Brand Narrative

In the world of tourism, the stories we tell can make all the difference. A compelling brand narrative not only captures the essence

Michelle Caldwell

Aug 25, 20205 min

We're talking LOVE, and how to get customers to fall in love with your brand

One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...

Michelle Caldwell

Jul 28, 20204 min

The Stages of Grief - Tourism & Covid-19

There is no doubt that Covid-19 threw us all a huge curve ball.

Michelle Caldwell

Nov 3, 20152 min

You ask, but do you listen?

I had a really bad experience at the supermarket yesterday - you know, it's a busy time of day, lots of shoppers filling their trolleys...

Michelle Caldwell

Mar 15, 20154 min

Nailing the Visitor Experience

Those who have worked with me, and for me are probably sick of hearing me talk about nailing 'The Visitor Experience'. It's almost too...

Michelle Caldwell

Mar 15, 20152 min

The evolution of Destinate NZ

For a while now, I have been contemplating a brave new world. A world that was created entirely by me. A world and a life that really...