Michelle CaldwellAug 25, 20205 minWe're talking LOVE, and how to get customers to fall in love with your brandOne thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...
Michelle CaldwellJul 28, 20204 minThe Stages of Grief - Tourism & Covid-19There is no doubt that Covid-19 threw us all a huge curve ball.
Michelle CaldwellNov 3, 20152 minYou ask, but do you listen?I had a really bad experience at the supermarket yesterday - you know, it's a busy time of day, lots of shoppers filling their trolleys...
Michelle CaldwellMar 15, 20154 minNailing the Visitor ExperienceThose who have worked with me, and for me are probably sick of hearing me talk about nailing 'The Visitor Experience'. It's almost too...