Michelle Caldwell
Ask Destinate - Influencer Marketing
John asks us: "I get bombarded with influencers asking to collaboratively work to help promote my business, can they actually help and if...
top of page
Michelle Caldwell
- Jan 19, 2022
- 3 min
Ask Destinate - Compelling Campaigns
Katie asks: "Would love to hear your suggestions for creating a successful advertising campaign for my tourism business. I’m just not...
14 views0 comments
Michelle Caldwell
- Dec 1, 2021
- 4 min
How to Win a Business Award
Now that we’ve wrapped up our special podcast series celebrating the 2021 NZ Tourism Awards finalists, it’s time to discuss how to...
30 views0 comments
Michelle Caldwell
- Nov 25, 2021
- 3 min
NZ opens back up... does it?
Yesterday was 616 days since the NZ Borders were slammed shut to protect us from Covid-19. Or 1 year, 8 months, 6 days. Or 20 months, 6...
42 views0 comments
Michelle Caldwell
- Oct 29, 2021
- 2 min
The key to communicating well
If you ask any manager, or business owner, you'll probably find that one of their biggest challenges is communication. Whether that's...
10 views0 comments
Michelle Caldwell
- Oct 15, 2021
- 2 min
Are you Product or Customer Focused?
I don't know about you, but if there is one good thing that has come out of this pandemic, it's the extra time it has given me to...
9 views0 comments
Michelle Caldwell
- Oct 8, 2021
- 1 min
Think Pink!
If you're visiting our site in October, you've probably noticed our logo has turned pink! Yes, it's Breast Cancer Awareness Month so...
9 views0 comments
Michelle Caldwell
- Oct 6, 2021
- 2 min
Celebrating our Tourism Heroes
If you haven't caught up on our podcast lately, you're definitely missing out! ;) We're currently running a series celebrating all of the...
14 views0 comments
Michelle Caldwell
- Oct 5, 2021
- 2 min
Facebook, Instagram, Whatsapp DOWN!
Well you've no doubt woken up this morning just like me to find that Facebook, Instagram AND Whatsapp are all experiencing a major outage....
8 views0 comments
Michelle Caldwell
- Sep 30, 2020
- 6 min
90 Days left in 2020!!!
When you look back on this year, you’ve be completely forgiven if you haven’t got a clue what you’ve achieved this year – or even if you...
12 views0 comments
Michelle Caldwell
- Aug 25, 2020
- 5 min
We're talking LOVE, and how to get customers to fall in love with your brand
One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...
13 views0 comments
Michelle Caldwell
- Aug 5, 2020
- 5 min
The Importance of Marketing and Engagement
It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few...
8 views0 comments
Michelle Caldwell
- Jul 28, 2015
- 4 min
Host to make a lasting impression
We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of...
10 views0 comments
Michelle Caldwell
- Mar 23, 2015
- 2 min
When 1+1= Way more
I've read a quote that collaboration divides the task, and multiplies the success - this is so true in the tourism industry. There are...
9 views0 comments
Michelle Caldwell
- Mar 15, 2015
- 2 min
The evolution of Destinate NZ
For a while now, I have been contemplating a brave new world. A world that was created entirely by me. A world and a life that really...
9 views0 comments
bottom of page