Michelle Caldwell
Ask Destinate - Influencer Marketing
John asks us: "I get bombarded with influencers asking to collaboratively work to help promote my business, can they actually help and if...
Michelle Caldwell
- Jan 19
- 3 min
Ask Destinate - Compelling Campaigns
Katie asks: "Would love to hear your suggestions for creating a successful advertising campaign for my tourism business. I’m just not...
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Michelle Caldwell
- Dec 1, 2021
- 4 min
How to Win a Business Award
Now that we’ve wrapped up our special podcast series celebrating the 2021 NZ Tourism Awards finalists, it’s time to discuss how to...
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Michelle Caldwell
- Nov 25, 2021
- 3 min
NZ opens back up... does it?
Yesterday was 616 days since the NZ Borders were slammed shut to protect us from Covid-19. Or 1 year, 8 months, 6 days. Or 20 months, 6...
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Michelle Caldwell
- Oct 29, 2021
- 2 min
The key to communicating well
If you ask any manager, or business owner, you'll probably find that one of their biggest challenges is communication. Whether that's...
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Michelle Caldwell
- Oct 15, 2021
- 2 min
Are you Product or Customer Focused?
I don't know about you, but if there is one good thing that has come out of this pandemic, it's the extra time it has given me to...
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Michelle Caldwell
- Oct 8, 2021
- 1 min
Think Pink!
If you're visiting our site in October, you've probably noticed our logo has turned pink! Yes, it's Breast Cancer Awareness Month so...
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Michelle Caldwell
- Oct 6, 2021
- 2 min
Celebrating our Tourism Heroes
If you haven't caught up on our podcast lately, you're definitely missing out! ;) We're currently running a series celebrating all of the...
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Michelle Caldwell
- Oct 5, 2021
- 2 min
Facebook, Instagram, Whatsapp DOWN!
Well you've no doubt woken up this morning just like me to find that Facebook, Instagram AND Whatsapp are all experiencing a major outage....
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Michelle Caldwell
- Sep 30, 2020
- 6 min
90 Days left in 2020!!!
When you look back on this year, you’ve be completely forgiven if you haven’t got a clue what you’ve achieved this year – or even if you...
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Michelle Caldwell
- Aug 25, 2020
- 5 min
We're talking LOVE, and how to get customers to fall in love with your brand
One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...
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Michelle Caldwell
- Aug 5, 2020
- 5 min
The Importance of Marketing and Engagement
It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few...
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Michelle Caldwell
- Jul 28, 2015
- 4 min
Host to make a lasting impression
We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of...
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Michelle Caldwell
- Mar 23, 2015
- 2 min
When 1+1= Way more
I've read a quote that collaboration divides the task, and multiplies the success - this is so true in the tourism industry. There are...
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Michelle Caldwell
- Mar 15, 2015
- 2 min
The evolution of Destinate NZ
For a while now, I have been contemplating a brave new world. A world that was created entirely by me. A world and a life that really...
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