Michelle CaldwellJan 182 minAsk Destinate - Influencer MarketingJohn asks us: "I get bombarded with influencers asking to collaboratively work to help promote my business, can they actually help and if...
Michelle CaldwellJan 183 minAsk Destinate - Compelling CampaignsKatie asks: "Would love to hear your suggestions for creating a successful advertising campaign for my tourism business. I’m just not...
Michelle CaldwellNov 30, 20214 minHow to Win a Business AwardNow that we’ve wrapped up our special podcast series celebrating the 2021 NZ Tourism Awards finalists, it’s time to discuss how to...
Michelle CaldwellNov 24, 20213 minNZ opens back up... does it?Yesterday was 616 days since the NZ Borders were slammed shut to protect us from Covid-19. Or 1 year, 8 months, 6 days. Or 20 months, 6...
Michelle CaldwellOct 28, 20212 minThe key to communicating well If you ask any manager, or business owner, you'll probably find that one of their biggest challenges is communication. Whether that's...
Michelle CaldwellOct 14, 20212 minAre you Product or Customer Focused?I don't know about you, but if there is one good thing that has come out of this pandemic, it's the extra time it has given me to...
Michelle CaldwellOct 7, 20211 minThink Pink! If you're visiting our site in October, you've probably noticed our logo has turned pink! Yes, it's Breast Cancer Awareness Month so...
Michelle CaldwellOct 5, 20212 minCelebrating our Tourism HeroesIf you haven't caught up on our podcast lately, you're definitely missing out! ;) We're currently running a series celebrating all of the...
Michelle CaldwellOct 4, 20212 minFacebook, Instagram, Whatsapp DOWN!Well you've no doubt woken up this morning just like me to find that Facebook, Instagram AND Whatsapp are all experiencing a major outage....
Michelle CaldwellSep 29, 20206 min90 Days left in 2020!!!When you look back on this year, you’ve be completely forgiven if you haven’t got a clue what you’ve achieved this year – or even if you...
Michelle CaldwellAug 24, 20205 minWe're talking LOVE, and how to get customers to fall in love with your brandOne thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...
Michelle CaldwellAug 4, 20205 minThe Importance of Marketing and EngagementIt’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few...
Michelle CaldwellJul 27, 20154 minHost to make a lasting impressionWe all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of...
Michelle CaldwellMar 23, 20152 minWhen 1+1= Way moreI've read a quote that collaboration divides the task, and multiplies the success - this is so true in the tourism industry. There are...
Michelle CaldwellMar 14, 20152 minThe evolution of Destinate NZFor a while now, I have been contemplating a brave new world. A world that was created entirely by me. A world and a life that really...