Celebrate a Kiwi Summer Christmas and Plan for a Brilliant New Year
As the pōhutukawa trees burst into bloom and the sun graces us with longer days, it’s time to embrace the magic of a Kiwi summer Christmas. Think BBQs, beaches, and balmy evenings spent outdoors—there’s no better backdrop for reflecting on the year that’s been and setting the stage for an even brighter 2025. Here’s how your tourism business can make the most of this festive season while planning for the future.
1. Celebrate the Uniqueness of a Summer Christmas
In Aotearoa, we do Christmas differently, so let your marketing reflect that. Share snapshots of your team enjoying classic summer moments—beach cricket, a sizzling BBQ, or even a cheeky dip in the lake or sea. Offer summer-themed packages, such as twilight tours, family activities, or exclusive holiday specials. Highlight the joy of experiencing New Zealand at its sunniest.
2. Show Gratitude to Your Customers
Christmas is a time for saying thanks. Send a heartfelt message to your customers or get creative with a summer-themed token of appreciation. Think along the lines of a “Kiwi Summer Giveaway,” a personalised thank-you note, or an exclusive discount for loyal customers. These thoughtful gestures go a long way in strengthening relationships and fostering loyalty.
3. New Year, New Goals: Inspire Adventure
The New Year is all about fresh starts. Encourage your customers to kick off 2025 by experiencing something new. Promote gift vouchers as the perfect summer Christmas present or position your experiences as the ultimate way to tick off New Year’s resolutions. Whether it’s trying out a new activity, reconnecting with loved ones, or exploring more of New Zealand, your business can help them start the year with a bang.
4. Take Time to Work On Your Business
While summer is often your busiest season, it’s important to carve out time to step back and plan for the future. Reflect on what’s worked well this year and where there’s room to grow. Set clear goals for 2025, refine your marketing strategy, and think about how you can elevate the customer experience. Investing time in forward planning now will give you a head start for a successful year ahead.
5. Share the Best of Summer in Your Region
Lean into the incredible summer offerings in your area. Share your insider tips, like the best spots for a post-adventure ice cream, hidden beaches, or local events. Position your business as an essential part of a Kiwi summer adventure and watch your bookings grow.
Pause, Reflect, and Plan for Success
As the year winds down, take a moment to pause, celebrate, and dream big for 2025. It’s a time to connect with your customers, focus on your goals, and prepare your business for an incredible year ahead.
From Destinate to you, we wish you a joyful summer Christmas and a New Year filled with opportunity. Let’s make 2025 the year your tourism business shines even brighter!
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