Michelle Caldwell
Ask Destinate - Working with Travel Trade
In our latest podcast episode, we cover off our top tips for working with the travel trade. We invited special guest Kerry Lahood from...
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Michelle Caldwell
- Jan 19, 2022
- 2 min
Ask Destinate - Influencer Marketing
John asks us: "I get bombarded with influencers asking to collaboratively work to help promote my business, can they actually help and if...
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Michelle Caldwell
- Jan 19, 2022
- 3 min
Ask Destinate - Compelling Campaigns
Katie asks: "Would love to hear your suggestions for creating a successful advertising campaign for my tourism business. I’m just not...
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Michelle Caldwell
- Dec 1, 2021
- 4 min
How to Win a Business Award
Now that we’ve wrapped up our special podcast series celebrating the 2021 NZ Tourism Awards finalists, it’s time to discuss how to...
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Michelle Caldwell
- Nov 25, 2021
- 3 min
NZ opens back up... does it?
Yesterday was 616 days since the NZ Borders were slammed shut to protect us from Covid-19. Or 1 year, 8 months, 6 days. Or 20 months, 6...
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Michelle Caldwell
- Nov 10, 2021
- 3 min
The 1% Advantage
As we scream into the end of another year (how did that happen?), a lot of you will be starting to reflect on what you've achieved this...
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Michelle Caldwell
- Nov 5, 2021
- 2 min
The Strategy Hackathon
When you're in the trenches, executing with your team, it's easy to lose sight of the bigger picture. You no doubt spent a lot of time...
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Michelle Caldwell
- Nov 2, 2021
- 2 min
Conflict? No drama.
We've all been there. There is a person in the office that you just can't seem to agree with, who always seems to disagree with all of...
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Michelle Caldwell
- Oct 29, 2021
- 2 min
The key to communicating well
If you ask any manager, or business owner, you'll probably find that one of their biggest challenges is communication. Whether that's...
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Michelle Caldwell
- Oct 26, 2021
- 2 min
Negotiating like the FBI
Negotiations can be stressful, especially when there's a lot on the line. And through lockdown and borders being closed, some of us will...
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Michelle Caldwell
- Oct 20, 2021
- 2 min
Strengthen Remote Relationships
Being remote can have its benefits, but it can totally change the dynamics when it comes to connecting with your team. That's why it's...
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Michelle Caldwell
- Oct 15, 2021
- 2 min
Are you Product or Customer Focused?
I don't know about you, but if there is one good thing that has come out of this pandemic, it's the extra time it has given me to...
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Michelle Caldwell
- Oct 8, 2021
- 1 min
Think Pink!
If you're visiting our site in October, you've probably noticed our logo has turned pink! Yes, it's Breast Cancer Awareness Month so...
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Michelle Caldwell
- Oct 6, 2021
- 2 min
Celebrating our Tourism Heroes
If you haven't caught up on our podcast lately, you're definitely missing out! ;) We're currently running a series celebrating all of the...
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Michelle Caldwell
- Oct 5, 2021
- 2 min
Facebook, Instagram, Whatsapp DOWN!
Well you've no doubt woken up this morning just like me to find that Facebook, Instagram AND Whatsapp are all experiencing a major outage....
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Michelle Caldwell
- Sep 30, 2020
- 6 min
90 Days left in 2020!!!
When you look back on this year, you’ve be completely forgiven if you haven’t got a clue what you’ve achieved this year – or even if you...
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Michelle Caldwell
- Sep 3, 2020
- 4 min
Setting goals then smashing them!
We’re going to talk about setting business goals today but I’m sure the principles can apply just as easily to setting yourself some...
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Michelle Caldwell
- Sep 1, 2020
- 7 min
The Value of Great Photography
How many of you have invested heavily in professional photos for your business? I’m hoping most of you! And how many of you simply grab...
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Michelle Caldwell
- Aug 27, 2020
- 4 min
How to define your Target Audience (it's not EVERYONE!)
So in the last blog, I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of...
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Michelle Caldwell
- Aug 25, 2020
- 5 min
We're talking LOVE, and how to get customers to fall in love with your brand
One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...
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