Michelle CaldwellFeb 225 minAsk Destinate - Working with Travel TradeIn our latest podcast episode, we cover off our top tips for working with the travel trade. We invited special guest Kerry Lahood from...
Michelle CaldwellJan 182 minAsk Destinate - Influencer MarketingJohn asks us: "I get bombarded with influencers asking to collaboratively work to help promote my business, can they actually help and if...
Michelle CaldwellJan 183 minAsk Destinate - Compelling CampaignsKatie asks: "Would love to hear your suggestions for creating a successful advertising campaign for my tourism business. I’m just not...
Michelle CaldwellNov 30, 20214 minHow to Win a Business AwardNow that we’ve wrapped up our special podcast series celebrating the 2021 NZ Tourism Awards finalists, it’s time to discuss how to...
Michelle CaldwellNov 24, 20213 minNZ opens back up... does it?Yesterday was 616 days since the NZ Borders were slammed shut to protect us from Covid-19. Or 1 year, 8 months, 6 days. Or 20 months, 6...
Michelle CaldwellNov 9, 20213 minThe 1% AdvantageAs we scream into the end of another year (how did that happen?), a lot of you will be starting to reflect on what you've achieved this...
Michelle CaldwellNov 4, 20212 minThe Strategy HackathonWhen you're in the trenches, executing with your team, it's easy to lose sight of the bigger picture. You no doubt spent a lot of time...
Michelle CaldwellNov 1, 20212 minConflict? No drama.We've all been there. There is a person in the office that you just can't seem to agree with, who always seems to disagree with all of...
Michelle CaldwellOct 28, 20212 minThe key to communicating well If you ask any manager, or business owner, you'll probably find that one of their biggest challenges is communication. Whether that's...
Michelle CaldwellOct 25, 20212 minNegotiating like the FBINegotiations can be stressful, especially when there's a lot on the line. And through lockdown and borders being closed, some of us will...
Michelle CaldwellOct 20, 20212 minStrengthen Remote RelationshipsBeing remote can have its benefits, but it can totally change the dynamics when it comes to connecting with your team. That's why it's...
Michelle CaldwellOct 14, 20212 minAre you Product or Customer Focused?I don't know about you, but if there is one good thing that has come out of this pandemic, it's the extra time it has given me to...
Michelle CaldwellOct 7, 20211 minThink Pink! If you're visiting our site in October, you've probably noticed our logo has turned pink! Yes, it's Breast Cancer Awareness Month so...
Michelle CaldwellOct 5, 20212 minCelebrating our Tourism HeroesIf you haven't caught up on our podcast lately, you're definitely missing out! ;) We're currently running a series celebrating all of the...
Michelle CaldwellOct 4, 20212 minFacebook, Instagram, Whatsapp DOWN!Well you've no doubt woken up this morning just like me to find that Facebook, Instagram AND Whatsapp are all experiencing a major outage....
Michelle CaldwellSep 29, 20206 min90 Days left in 2020!!!When you look back on this year, you’ve be completely forgiven if you haven’t got a clue what you’ve achieved this year – or even if you...
Michelle CaldwellSep 2, 20204 minSetting goals then smashing them!We’re going to talk about setting business goals today but I’m sure the principles can apply just as easily to setting yourself some...
Michelle CaldwellAug 31, 20207 minThe Value of Great PhotographyHow many of you have invested heavily in professional photos for your business? I’m hoping most of you! And how many of you simply grab...
Michelle CaldwellAug 26, 20204 minHow to define your Target Audience (it's not EVERYONE!)So in the last blog, I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of...
Michelle CaldwellAug 24, 20205 minWe're talking LOVE, and how to get customers to fall in love with your brandOne thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...