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  • Writer's pictureMichelle Caldwell

Why use a Contractor to represent your tourism business?

I'm often asked about the benefits of hiring an external contractor vs hiring a full time employee. Here, I've summarised some of the reasons I think it's worthwhile.

Hiring a contractor to represent your tourism business to the international travel trade can offer numerous benefits:

  1. Expertise and Experience: Contractors specialising in tourism and travel trade often have extensive industry knowledge and experience. They understand market trends, customer preferences, and effective sales strategies, which can significantly benefit your business.

  2. Established Networks: Contractors usually have a well-established network of contacts within the travel trade industry, including travel agents, tour operators, and other key stakeholders. This can help in quickly and effectively promoting your business to the right audience.

  3. Cost-Effective: Hiring a contractor can be more cost-effective than employing a full-time staff member, especially if you only need representation for specific projects or seasons. Contractors can be hired on a project-by-project basis, allowing for flexible budget management.

  4. Market Reach: A contractor can help expand your market reach by promoting your business to international markets that you may not have the resources or expertise to target on your own.

  5. Focus on Core Business: By outsourcing the representation to a contractor, you can focus on your core business operations, such as improving guest experiences, managing your properties, and developing new offerings, while the contractor handles the promotion and sales.

  6. Cultural Understanding: Contractors with experience in international markets often have a better understanding of different cultures and consumer behaviors, which can help tailor your marketing strategies to suit various international audiences.

  7. Efficiency and Agility: Contractors can often start work immediately and bring a level of efficiency and agility that can be beneficial, especially for time-sensitive projects or during peak travel seasons.

  8. Performance-Based Incentives: Contractors can be incentivized based on performance metrics such as increased bookings or revenue, ensuring they remain motivated to deliver the best results for your business.

What are your thoughts? Comment below

Until next time,


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