Customer Experience

Michelle Caldwell

The 1% Advantage

As we scream into the end of another year (how did that happen?), a lot of you will be starting to reflect on what you've achieved this...

Michelle Caldwell

Strengthen Remote Relationships

Being remote can have its benefits, but it can totally change the dynamics when it comes to connecting with your team. That's why it's...

Michelle Caldwell

Are you Product or Customer Focused?

I don't know about you, but if there is one good thing that has come out of this pandemic, it's the extra time it has given me to...

Michelle Caldwell

We're talking LOVE, and how to get customers to fall in love with your brand

One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get...

Michelle Caldwell

The Importance of Marketing and Engagement

It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few...

Michelle Caldwell

Really? What went wrong??

XFactor UK was on TV last night. It was the elimination episode. You know, when the bottom two in the public vote have to sing off...

Michelle Caldwell

You ask, but do you listen?

I had a really bad experience at the supermarket yesterday - you know, it's a busy time of day, lots of shoppers filling their trolleys...

Michelle Caldwell

Host to make a lasting impression

We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of...

Michelle Caldwell

Nailing the Visitor Experience

Those who have worked with me, and for me are probably sick of hearing me talk about nailing 'The Visitor Experience'. It's almost too...