Michelle Caldwell
The Importance of Marketing and Engagement
It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few...
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Michelle Caldwell
- Jul 28, 2020
- 4 min
The Stages of Grief - Tourism & Covid-19
There is no doubt that Covid-19 threw us all a huge curve ball.
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Michelle Caldwell
- May 12, 2020
- 2 min
Covid-19 and Tourism
This blog post has been going around in my head for about 4 weeks now and here I finally am. It's fair to say that for those of us who...
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Michelle Caldwell
- Nov 13, 2015
- 2 min
Really? What went wrong??
XFactor UK was on TV last night. It was the elimination episode. You know, when the bottom two in the public vote have to sing off...
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Michelle Caldwell
- Nov 3, 2015
- 2 min
You ask, but do you listen?
I had a really bad experience at the supermarket yesterday - you know, it's a busy time of day, lots of shoppers filling their trolleys...
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Michelle Caldwell
- Jul 28, 2015
- 4 min
Host to make a lasting impression
We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of...
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Michelle Caldwell
- Mar 23, 2015
- 2 min
When 1+1= Way more
I've read a quote that collaboration divides the task, and multiplies the success - this is so true in the tourism industry. There are...
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Michelle Caldwell
- Mar 15, 2015
- 4 min
Nailing the Visitor Experience
Those who have worked with me, and for me are probably sick of hearing me talk about nailing 'The Visitor Experience'. It's almost too...
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Michelle Caldwell
- Mar 15, 2015
- 2 min
The evolution of Destinate NZ
For a while now, I have been contemplating a brave new world. A world that was created entirely by me. A world and a life that really...
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